| There are two types of people
who perform in television commercials: average people and glamorous people!
Average:
The everyday person who has nothing special or
unique about them. (A housewife who sells clothes, detergents, soap, medicine,
deodorants, etc.) The idea is to use the person who would be most believable
and likeable to the average viewer.
Glamorous:
For extravagant shampoos, beauty soaps, cosmetics,
travel, cars, cigarettes, etc. A very attractive person with a unique look
who is attractive to and will impress the average viewer. The glamorous
person is very thin and photographs well. |
